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The new Anti-spam legislation

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You should know that Canada’s Anti-Spam law regulates the sending of commercial messages by electronic mail (Email).

This law received royal assent on December 15th, 2010 and is coming into force as schedule on July 1st, 2014.

In order to comply with the Anti-Spam law, you must respect the following three requirements when sending promotional electronic messages:

1. You must have the consent of the recipient;

2. You must have identified yourself, as provided for by the regulations; and

3. You must have provided a mechanism to allow the recipient to refuse to receive any subsequent such electronic messages.

Furthermore, when a recipient asks to be removed from your mailing list, you must respond to the request in writing within the delay provided for by the Anti-Spam law.

If you or your company do not respect the Anti-Spam law after it comes into force on July 1st 2014, you may be liable to substantial monetary penalties, which could easily run into the millions of dollars…

The CRTC, the organization responsible for the Anti-Spam law, recommends that the law be followed and respected right away, as if currently in force, in order to provide for the necessary transition period that the above changes will most likely require.

To learn more and to help you better understand the anti-spam law, we invite you to subscribe to our conference by writing to us and indicating your interest at info@alepin.com

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